Amazon.com Inc’s (Nasdaq:AMZN) founder Jeff Bezos unveiled its bring new Kindle Fire tablet which will be reasonablely priced as it attempts to compete with Apple’s iPad.

Bezos showed off the new device which will be priced at $199 which will come with a 7″ touch screen. The Kindle Fire will be equipped with latest split browser Amazon Silk.

“We have Amazon Web Services, Amazon Prime, Kindle, Amazon Instant Video, our MP3 store and the app store for Android,”"We asked ourselves, is there some way that we can bring all of these things together into a remarkable product offering that customers would love? The answer is yes — it’s called Kindle Fire.” Bezos remarked.

Amazon expects the Kindle Fire to be released on November 15.